Forge at Yarra's Edge sells out

The final apartment in Mirvac’s $200 million award-winning residential tower, Forge, at Yarra’s Edge has sold, following the successful completion of an innovative Victorian-first trial by the Australian Apartment Advocacy (AAA), which saw three families win the opportunity to live rent-free for a month each, in the tower’s final two-bedroom apartment.

The Baskar, Pike and Dart families were selected from a pool of 300 applicants to sample the apartment lifestyle for one month each, from November 2019 to February 2020. They shared positive feedback relating to aspects such as the low-maintenance nature, security benefits, abundance of nearby amenity and convenience of the “lock up and leave” nature of apartment-living.

Mirvac’s General Manager of Residential Victoria, Elysa Anderson, said the AAA trial had changed the families’ perspectives on apartment-living, with all three confirming their experiences in a Mirvac apartment and residential tower had encouraged them to consider purchasing or moving into an apartment in the future.

“Our winning families fully embraced the opportunity to trial apartment living for one month each and ultimately, they all agreed that choosing to live in an apartment was a definite possibility for their respective lifestyles,” Ms Anderson said.

“They came into the trial with preconceived notions of what apartment living might be like and Mirvac’s Forge tower and premium Yarra’s Edge location were able to dispel most of these.

“The Pike family were initially concerned about the potential noise of apartment living but ended up being impressed with how sound-proof the apartment was; while the Baskar family conceded the lack of garden and backyard space was countered by the sense of community and abundant amenity at Yarra’s Edge with extensive green open space located at the very front of the Forge apartment building. The Dart family enjoyed an increased quality of life, with their time after dinner spent taking in the city lights during walks along the waterfront, and weekends taking in local delights such as the South Melbourne Market.

“It was also pleasing to learn that if these families were to convert to apartment living, their preference would be a Mirvac apartment in the Yarra’s Edge precinct in order to enjoy quality and convenience on the cusp of the city.”

A mature family from Victoria has now purchased the trial apartment, a two-bedroom, two-bathroom residence, with the intent for their daughter to live in the apartment and for the parents to use Forge as a base when visiting Melbourne.

The apartment was the final remaining for sale at Forge, with Ms Anderson saying the sell-out result marked a significant milestone in the development of Yarra’s Edge.

“The final sale for Forge apartments follows the overwhelming success of Yarra’s Edge in creating one of Melbourne’s most culturally vibrant and liveable communities with unparalleled waterfront access, a realisation of Mirvac’s purpose to reimagine urban life,” she said.

“Home to a lively community of more than 3,000 people, Yarra’s Edge has been more than 20 years in the making. It has grown to become a well-connected neighbourhood of diverse residents who enjoy an enviable waterfront lifestyle, while being just a stone’s throw away from the best of what Melbourne’s CBD has to offer.

“Residents of Forge benefit from a range of amenities, including a private dining room and cinema room for entertaining, as well as the open green space of Wharf’s Landing, Wharf Club gym and Ambient Food Group’s newly established Anchor Eatery.”

 Forge is also home to the new purpose-built Think Pink Living Centre for people experiencing breast cancer and their families, which recently moved from its original premises on St Kilda Road. Designed by Mirvac’s multi-award-winning in-house design team, Mirvac Design, the delivery of the new centre, continues its decade-long relationship supporting Think Pink, an independent charitable foundation that provides professional and caring holistic support to patients, their families and carers at any stage of their journey with breast cancer.

Standing approximately 100 metres tall, the 228-apartment Forge tower’s distinguishing sculptural façade was also designed by Mirvac Design, to allude to the movement of the surrounding Yarra River.

Forge has proven popular among families, empty-nesters, downsizers and retirees for its one- and two-bedroom artist studios, one-bedroom lofts, two-bedroom maisonettes and standard one, two and three-bedroom apartments.

Forge will soon be joined by Mirvac’s $300 million, 130-metre Voyager residential tower, which is currently under construction. Due for completion in Spring 2021, the spectacular 43-level luxury residential tower will be the tallest building to date within the Yarra’s Edge precinct and a landmark entrance to Melbourne’s CBD from the Bolte Bridge.

The future vision for Yarra’s Edge is anticipated to include approximately 1,000 square metres of retail in a new hub that complements the established local amenity, and which may include daily essentials, cafes and restaurants. An extension of the waterfront promenade will also connect the proposed cultural, recreational and community facilities by Development Victoria, which are planned to be located to the west end of the site.