Mirvac partners with RCYCL for cool new era

In collaboration with RCYCL, Mirvac will be rewarding customers who embrace sustainable shopping habits by recycling clothing and textiles that have seen better days. RCYCL collection boxes will be established across the Mirvac retail centres, making it easy for shoppers to drop off unwearable clothing. A special focus will be on specific retailers within Mirvac’s shopping centres who already practice sustainable shopping habits.

Alison Flemming, General Manager, Mirvac Retail said being an environmentally conscious shopper is a fantastic way of making a positive impact on the environment and giving back to the community.

“We are thrilled to be launching our winter campaign with sustainable shopping at its core. We often forget how much clothing we accumulate over time, so we are offering customers a way to recycle the unwearable items they no longer need,” said Ms Flemming.

“Each week, we will also track how many kilograms of textiles and clothing shoppers drop off at the collection boxes in-centre. These numbers will then be shared on our centre websites and social media pages for our shoppers to see their impact,” said Ms Flemming.

“RCYCL enables everyone to have access to being responsible with their unwearable garments that cannot be donated. We are thrilled to able to partner with Mirvac for maximum impact across their amazing retail precincts. It is great to see Mirvac being a leader in the sustainability space and take action at scale,” said RCYCL.

Mirvac will also be giving customers the chance to win $5,000 for a winter refresh - simply spend at participating centres to enter the draw. Each centre will be hosting experiences including sustainability-themed workshops and markets.

Mirvac’s network of influencers is also set to produce exciting and engaging content to inspire consumers to shop mindfully through fashion hacks, like creating a capsule wardrobe or pairing last season items with this season.

Broadway Sydney:

• Customers will receive $10 gift card to be spent back in centre when they recycle five or more items, renew any item at participating retailers or spend $30 or more at a participating retailer within Broadway.
• See website for more information: https://www.broadwaysydney.com.au/cool-new-era

East Village:

• When customers recycle five or more items of clothing on Saturdays between 11am-2pm, they will receive $10 gift card to be spent back in centre.
• Dogue, the pet store, will be handing out $10 vouchers for donations of pet toys/items.
• See website for more information: https://www.eastvillage.com.au/cool-new-era

South Village:

• When customers recycle five or more items of clothing on Monday or Tuesday between 11am- 2pm, they will receive $10 digital gift card to be spent back in centre.
• See website for more information: https://www.southvillage.com.au/cool-new-era

Rhodes Waterside:

• During lunch hours (11am-2pm) on Tuesday to Thursday, customers who recycle clothes can win a prize in the spin the wheel competition. 
• See website for more information: https://www.rhodeswaterside.com.au/cool-new-era

Greenwood Plaza:

• For every five pieces of clothing customers recycle, they will receive a $20 gift card to be spent back in centre.
• The centre will host a Snow Week on June 29 - July 7, which will include rooftop igloos.
• See website for more information: https://www.greenwoodplaza.com.au/cool-new-era

Kawana Shoppingworld:

• When customers recycle five or more items of clothing on Thursdays between 5-8pm, or Saturdays between 11am-2pm, they will receive a $10 digital gift card to be spent back in centre.
• See website for more information: https://www.kawanashoppingworld.com.au/cool-new-era

Orion Springfield Central:

• During school holidays, the retail centre will be hosting a Green Thumbs Workshop.
• On June 9 at Main Street, the retail centre will be hosting Quibble Markets, which will sell pre- loved items.
• Customers who recycle their worn-out clothing will go into the draw to win $500. (T&C apply)
• See website for more information: https://www.orionspringfieldcentral.com.au/cool-new-era

Moonee Ponds Central:

• For recycling three or more items of clothing, customers will receive various rewards that will be related to sustainability. This will run each Saturday in June between 10am-2pm.
• See website for more information: https://www.mooneepondscentral.com.au/cool-new-era

Collins Place (Retail/Office):

• By recycling three or more items of unwearable clothing, customers will receive a free coffee or lunch voucher. This will run every Tues-Thurs in June from 10am-2pm.
• See website for more information: https://www.collinsplace.com.au