The top gift at each retail centre varies widely, with Mirvac’s Birkenhead Point shoppers looking to grab the Christmas pyjamas from Peter Alexander, Moonee Ponds Central shoppers looking to purchase Kmart’s Ride-On Quad Bike and LEGO sets being the most-sought after gift at Kawana Shoppingworld.
“A Wonder-Full Christmas is more than just a retail campaign, it is an embodiment of our retail assets’ commitment to creating a fun, joyous and engaging shopping experience for our customers and visitors. Through each exciting aspect of this campaign, we hope to create an incredible shopping destination that sparks Christmas joy for everyone,” said Alison Flemming, General Manager, Portfolio Management – Retail at Mirvac.
Mirvac is set to make the holiday season more festive and joyful with a variety of Christmas activities. Each retail centre will offer photo sessions with Santa, tailored to include pets and those with sensory sensitivities, alongside unique, community-focused workshops and holiday-themed activities. This approach is aimed at crafting memorable experiences and infusing a touch of extra joy into the shopping experience.
To alleviate the holiday rush stress, especially for parents, Mirvac's retail centres will provide services like professional childcare, allowing for a more relaxed shopping experience. Furthermore, in line with the season's spirit and Mirvac’s commitment to community support, initiatives like charity-supporting gift-wrapping stations and fundraising events will be featured. These efforts are geared towards spreading cheer to customers while also positively impacting local communities and charities.
“This retail campaign has been carefully thought out and developed by the retail team here at Mirvac. The goal was to create a retail campaign that not only embodies the joy of the Christmas season, but also provides ease from the stress of shopping and gives back to the community,” explains Ms Flemming.
“A lot of thought and effort has gone into bringing this exciting Christmas campaign to life, and I am incredibly excited to see the
community enjoy all that is on offer and enjoy the Christmas festivities across the Mirvac retail portfolio.”
The national campaign will run from 1 December 2024 to 23 December 2024. The activities and workshops offered will vary across different retail locations during this period.
Top 10 most wanted gifts for Moonee Ponds Central (VIC) shopping centre:
1. Ride-On Quad Bike from Kmart
2. Christmas hamper from Amore Coffee
3. Tony’s Chocolonely Advent Calendar from Mother’s Pantry
4. Nintendo Switch from EB Games
5. Cut Out Tie Maxi Dress from Witchery
6. Matching Grinch PJs from Peter Alexander
7. Stitch backpack from Smiggle
8. Baccarat Air Fryer from House
9. Hooded beach towel from Adairs
10. Custom-embroidered bath robe from What’s A Name Embroidery
Top 10 most wanted kids gifts for Orion Springfield Central (QLD):
1. Pokemon (toys and cards)
2. Barbie doll
3. Nintendo Switch
4. Paw Patrol toys
5. Stitch plush
6. Bubble Skincare
7. OMG Dolls
8. Lego
9. Squishmallo
10. Hot Wheels
Top 10 most wanted kids gifts for Kawana Shoppingworld (QLD):
1. LEGO sets
2. Electronics – thinks PS5’s and drones
3. Surf boards or body boards
4. Electric scooters
5. Skateboards
6. Camera’s - polaroid and film the top pics
7. Junior smart watches
8. STEM science kits
9. Craft activities
10. Dolls and doll accessories
Top 10 most wanted gifts for East Village (NSW) shopping centre:
1. Activewear sets from Lorna Jane
2. A BBQ feast from Colins Butchery
3. Traditional Panettone from Taste Growers
4. Christmas apparel for your furry friends from Dogue
5. Statement flower arrangements from Flower Gallery
6. Glasshouse Kyoto in Bloom Soy Candle and Spinning Carousel Gift Set from Lilliana Gifts & Home
7. A Gift Card from Flight Centre
8. GHD Travel Hair Dryer from Malkonyan Hair
9. Christmas ornaments from Bed Bath ‘N’ Table
10. A facial from Angel Brows and Skincare
Top 10 most wanted gifts for Birkenhead Point (NSW) shopping centre:
1. Christmas PJs from Peter Alexander
2. Glasshouse Candles
3. Nike Runners
4. Tabby Coach Handbag
5. Frank Green Drink Bottle
6. Tommy Hilfiger Suitcase
7. 501 LEVI’s Jeans
8. Oroton Handbag
9. Rayban Sunglasses
10. Sheridan bathrobe
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